After securing a job in public relations almost two decades ago - working as an account executive for my then client, Durex (yes, you heard correctly), I nervously pitched my first story to a journalist.
Seeing the coverage appear as a result of my efforts ignited a lasting passion that continues to propel me today.
SERVICES.
PR & Media Relations
Strategy, media relations, news agendas, pr for events and product launches
Copy & Content Creation
Copy and content creation for media, social media, customers, stakeholders, newsletters, blogs and more
Influencer Engagement
Press kit send-outs
Influencer engagement
Content creator relationships
Crisis & Issues
Crisis and issues management
Media training (through external expert)
Events
Media and influencer events
Corporate Reputation Management
Business profiling, people profiling, Q&As
Stakeholder & Brand Ambassadors
Building relationships with the people that matter
approach.
Recognising that every business is different and one size doesn’t fit all, I work closely with you as an extension of your team to craft the right strategy for your business, your objectives, and your budget.
Ultimately, I aim to make a big splash that delivers results that both you and I can be proud of.
I have worked across business-to-consumer and business-to-business PR and communications for businesses large and small.
My expertise is particularly robust in the FMCG and lifestyle arenas, covering food, hospitality, drinks, fashion and beauty, homes, health and wellness, and travel.
But I also have strong experience in business, retail, gaming, and tech PR - and I especially love good insights and data-based storytelling.
Whether it's traditional media or the dynamic realms of social media that you want to target, I understand what makes a compelling story that can be amplified across your wider communication channels.
As a consultant and specialist, I help large global organisations, ambitious start-ups, established small-to-medium-size enterprises, agencies, and freelancers scale up their news-sharing opportunities.
Whether you require PR support for a standalone project, a fixed-term contract, or an ongoing retainer, I can help.
I am flexible, so I can fully immerse myself in developing and executing PR plans independently or seamlessly integrate into a wider PR, marketing, or communication team.
For bigger campaigns, I work with an extended team of experts in New Zealand, Australia and the UK. I also offer a DIY approach to help smaller businesses achieve PR results on a limited budget.
let’s work together.
Seven years ago, I made the big decision to step away from full-time employment and fulfil a lifetime goal of working for myself to achieve a better work-life balance.
Fast forward to today, and I’m extremely proud to still be doing what I set out to achieve: working with great people, brands, and businesses; building long-term relationships with clients and media; and achieving results that everyone can be proud of.
Want to find out more? Get in touch - and the first coffee is on me.
Lindsay Stanley Public Relations
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